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Tan Bing Song Blog

on June 29, 2018

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Tan Bing Song - How to Keep Your Target Customers Interested

By: Tan Bing Song Modern life has made all people almost busy all the time. If they are not at work or at school, you will find them at parties, concerts or any events that includes music, food and drinking. That’s just about the life of every American today. So amidst this busy lifestyle, if you are a business owner who has new products or services to offer or a businessman trying to lure in new customers you would have to use a variety of effective marketing strategies that would do the job for you. Posters can be one of these promotional materials that you can use to let the people know of what you have to offer. But to make people read your posters you have to make it stand out among your competitors. But you have already used the right colors, images and design to your poster to make it captivating and interesting. What else could you possible do to make it more striking than the rest? Well, have you ever given special consideration to the poster’s content? Is your headlin

Tan Bing Song - Translating Company Collateral to PowerPoint

By: Tan Bing Song As a PowerPoint user, it is sometimes necessary to accurately translate a company's marketing collateral to slide format. Often, this information arrives in the format of a company brochure, or copied blurbs from the website, or a long Word document bogged down with New Age sales jargon and irrelevant "stuffer" copy. It is your job to find the needles of information in the haystacks of hype, to reduce lengthy paragraphs to mere phrases, to provide your audience with only the information they need to know. Brevity is your goal, bullet points your craft. When tackling these projects, which can be nothing short of arduous for lengthy documents spread across multi-page presentations, there are some best practices and tactics to make your life easier and the final product better. 1. Read the content several times. Sometimes it takes a few takes to understand exactly what is being said, especially if the copy is technical in nature. This step is especi

Tan Bing Song - Why you should write articles to promote your business

By: Tan Bing Song Writing articles can do all of these and more. You can vital get exposure for your web site, or the product / service you are promoting by writing articles. This will not happen over night, but if you write one article a week the number of links you can build up for your site will grow steadily, and each one of those links helps you become more visible on the internet, helping your potential customer base find you rather than your competitors. Why go the all the trouble of writing and submitting an article, well these are some of the benefits of submitting articles Increased number of back-links to your website You can targeting different keywords and key phrases Ge links back to your site from your article content Authoritative back-links - establish yourself as an authority on your product or service Increase traffic to your website Increase your search engine position Why we need to Write and Submit Articles? 1. Free advertising Promoting

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