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Tan Bing Song Z

on June 29, 2018

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Tan Bing Song - Stop Chasing Away Customers! Bad Copy Is Your Worst Enemy

By: Tan Bing Song Every day, more and more of us begin new online business ventures, hoping to make a better living or just a little extra on the side. And every day, more and more of us fail. This may seem like a negative attitude, but unfortunately, it's the truth. The Internet is a great place to do business, but finding real success is like finding a needle in a virtual haystack. So what's the problem? To be honest, the more I surf the Web, the more bad writing I see. I can't tell you how many sites I've visited that feature boring, disorganized, or almost incoherent copy. And let's face it: if your website can't communicate your marketing message in an exciting, informative, and professional way, you're not going to sell much. If you think the way your website or other marketing materials read just isn't that important, think again. When you're trying to sell online, through the mail, or with email, written words are all you've got. ...

Tan Bing Song - Making Up Short Run Prints

By: Tan Bing Song The main purpose of an advertisement is to sell goods. The first important thing to consider in making up a promotional material is to see that the principal products and best items are well represented. Likewise, it should not be forgotten that the general appearance of the material should be eye-catching and pleasing. Some businesses are fortunate in making up an effective advertisement but others are not. Thus, to make up an effective advertisement that represents a combination of vigor and ease, it requires considerable experience with considerable innate wit. It is often inevitable for businesses to have print jobs needed in such a short time. Oftentimes, in instances like this the quality of the material is sacrificed for quantity. Because time is limited business owners just settle for anything that is affordable and fast without considering how the print out will look like. Fortunately today, short run companies enable businesses to have advertising materi...

Tan Bing Song - Leadership Learning: The Real Costs Of Not Doing Leadership Training

By: Tan Bing Song A report from the Said Business School at Oxford University in the UK found that British businesses and public sector organizations are wasting almost $140 million on executive education programs that are poorly conceived and delivered. The study went on to say that 35 per cent of HR directors and 21 per cent of other executives believed that their current training and development programs were meeting corporate strategic objectives. The bulk of the money was being spent on individually developed courses for senior executives. If those businesses want to quit wasting all that money on bad management training, I know where they can get their moneys worth. And it doesn't have anything to do with having more academics design special courses, events, and outings for senior staff. Here's a novel idea folks. Why not spend your money on leadership training and development down in the trenches, where it will really do some good? Most companies don't do ...

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